First Avenue GmbH
Sphere of activity
With 11% of its outdoor advertising taking the form of posters, Italy is among the top 5 in this category in Europe. In the South Tyrol, Italy’s northernmost province, Firstavenue is the market leader, with an 80% market share. Its national networks of posters enable Firstavenue to specifically address the German and Italian-speaking population throughout the South Tyrol. Firstavenue also markets over 500 outdoor faces on buses operated by local public transport companies, which equates to over 40% of the market.
Holding
85%
Address
Firstavenue GmbH
Affichage Italy
Runkelsteiner Straße 8
I-39100 Bozen/Bolzano
























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