Corporate Design

Logo
The triangle from the old logo has evolved into a triangle of dots which represents increasing digitization, as well as the range of offers, networks and diverse partnerships of APG|SGA. The rich red symbolizes "Swissness" and with it the basis of the brand that has held a firm footing in the Swiss economy for over a hundred years.

Corporate brand
APG|SGA provides a full range of posters on the street, in open spaces, at train stations and in POS and POI areas, and is replacing the brands APG in German-speaking Switzerland and SGA in western Switzerland and Ticino. The corporate brand APG|SGA will now be used consistently and equally in all language regions.

You will find the basic rules for using the Corporate Design in the short manual (2.6 MB) . For questions please contact branding@apgsga.ch.

The previous segment brands will be incorporated into the new corporate umbrella brand with a standard naming concept, but will continue to operate independently on the market as APG|SGA Airport (formerly Bercher Publicité), APG|SGA Mega Poster (formerly Paron), APG|SGA Mountain (formerly APGMontagne) and APG|SGA Traffic (as before). The APG profit centre eAd/e-Advertising, with its successful digital ePanel and eBoard services, will be integrated into APG|SGA’s core business and expanded further.

EPS (Print, Vektor) (612.2 KB)

 
JPG (Digital, Pixel) (185.9 KB)
EPS (Print, Vektor) (517.1 KB)