APG|SGA Mountain - Cube

APG|SGA Mountain launches the "Cube"

With the introduction of the "Cube" in the resort of LAAX, APG|SGA Mountain has set new standards for mountain advertising. The advertising cube's four surfaces, measuring nine square metres each, ensure a display that is bound to leave a lasting impression.

With the launch of the "Cube", APG|SGA Mountain is setting new standards for mountain advertising. The company has introduced this new advertising platform in the resort of LAAX in time for the start of the winter sports season. The particularly busy location of Crap Sogn Gion will be the site for the four nine-square metre advertising surfaces situated four metres above the ground, thus ensuring the best possible display for advertisers.

APG|SGA Mountain has worked together with the media agency Mediacom and its out-of-home specialists Kinetic to secure a top brand for this new advertising format: Audi, one of the franchises of AMAG Automobil- und Motoren AG in Schinznach-Bad. And the communications agency Exxtra has created a real show-stopper with the successful conversion of the individual motifs to the new format.

If the appearance of the "Cube" is unusual, so was its assembly. Some of the material had to be delivered to the mountain location by helicopter and assembled on site by the production company richnerstutz based in Villmergen.