Research and Development

Affichage is number six in the world among leading outdoor advertising companies, a position that goes hand in hand with a responsibility toward the medium of outdoor advertising.  For years, Affichage has invested in proving the benefits and the impact of the most direct advertising channel: the poster. As the market leader in Switzerland, APG/APG|SGA contributed significantly to the establishment of the independent research institute SPR+ (Swiss Poster Research Plus AG) thus creating a benchmark for Swiss poster advertising. The rollout of the ePanels, Switzerland’s newest advertising format, sets a new standard for innovation in the area of digital large-screen communication.