SPR+

Performance-linked prices based on SPR+

Objective data thanks to neutral measurements with GPS technology: the prices of APG|SGA products are now based on the OTS rating of each individual billboard – objectively measured, weighted SPR+ poster contacts. The provider-independent SPR+ Expert tool developed by Swiss Poster Research Plus AG, an independent company, makes it possible for our customers to professionally plan and manage their poster campaigns in an intermedia framework. We also use this tool to develop our poster networks.

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  • Fehlende GPS-Empfangbarkeit in geschlossenen Räumen erfordert Spezialstudien - Zählung der Frequenzflüsse vor Ort, kombiniert mit detaillierter Simulation der Mobilität
 

The new Swiss fundamental research study SPR+ uses GPS technology to track the movements and thus the mobility of populations. Individuals are equipped with a mobility meter that automatically records all their movements outside their homes. The data is transmitted to a geographical information system that individually computes the contacts with each poster panel – weighted on the basis of factors such as panel viewing angle, passage speed, time of day, and panel clustering density at the site.

Link
SPR+ Website